Hot Chip
Hot Chip is the hottest cookie dough company in Ireland and a remarkable success story.
How it started
Founded by David McSharry in 2020 during the first Covid lockdown, Hot Chip began as a small business, selling its products in local South Dublin cafes.
People couldn't get enough of the delicious cookie dough, and Hot Chip's popularity soared, leading to its expansion into more cafes across Dublin.
Packaging Redesign
David reached out to me to take Hot Chip to the next level, requiring more professional packaging to appeal to larger distributors.
The original cookie dough packaging consisted of a leaflet held together by elastic bands. We needed to create a more professional label and a packaging method that was less time-consuming to produce.
To expand to larger distribution channels and more shops, we also needed to include all the legal requirements (allergens, ingredients, calories, barcode, etc.).
How it’s going
With a professional packaging, Hot Chip quickly scaled up, going from strength to strength and expanding across Ireland. It is now sold in stores nationwide, including Avoca, Dunnes Stores, and Tesco, and boasts collaborations with Ben & Jerry's, Coca-Cola, and The Toy Show, among others.
Over the last four years, we have continued to work closely together, developing new product designs and ideas, such as Hot Chip Dough Balls available in Tesco nationwide and more exciting ideas in the pipeline!
