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The Wild Bean
Nestled in the picturesque town of Kilkee along Ireland's stunning west coast, The Wild Bean is not your average coffee spot. This exciting coffee trailer startup draws inspiration from the breathtaking beauty of the Wild Atlantic Way and the adventurous spirit of surfing.
When I was approached to craft a brand identity that would capture this vibrant energy, I knew it had to be something special—something young, eye-catching, and brimming with ocean vibes.
The centerpiece of the brand identity is a playful logo that seamlessly blends coffee and surfing. Imagine a coffee bean, but with a twist—it’s shaped like a surfboard, ready to ride the waves. This unique design element is complemented by the fluid motion of ocean waves and droplets, bringing the essence of the sea into every cup of coffee served.
To create a modern look, I chose a minimalist black and white colour palette. This not only gives The Wild Bean a clean and stylish appearance but also embodies a yin-yang vibe, representing the balance and harmony of nature—much like the rhythmic ebb and flow of the ocean waves.
