Galway Roast
When Niall from Galway Roast contacted me, he had one goal in mind: to revamp the packaging of his exquisite coffee line, ensuring it would captivate shoppers at LIDL supermarkets. He wanted the new design to be polished, professional, and eye-catching, making sure his coffee stood out.
The project involved redesigning the packaging for both ground coffee and whole beans.
Essential Elements on the New Packaging:
- Unique Blend Details: Highlighting what makes each blend special.
- 100% Arabica: Emphasizing the premium quality of the coffee.
- Tasting Notes and Strength: Providing a sensory preview.
- Brewing Suggestions: Helping customers brew the perfect cup.
- Galway Roast Branding Colors: Strengthening brand identity.
- The Galway Roast Story: Sharing the journey and passion behind the brand.
- Photo of Niall: Creating a personal connection with the brand.
- Brewing Instructions: Ensuring customers get the best flavor.
- Special Features: What makes Galway Roast coffee exceptional.
- Contact Information: Website, social media, and address for easy access.
The success of the ground and whole bean packaging redesign led us to tackle the Creamy Bean Espresso. For this premium offering, we employed sub-branding to create a luxurious appearance. I designed a unique logomark for Creamy Bean Espresso, merging the iconic Galway Roast bean with an espresso cup, embodying the brand’s essence. This new design incorporates the same key information as the other packaging, ensuring consistency and clarity across the product line.
