Planet of the Crepes
Planet of the Crepes is a startup luxury creperie dedicated to delivering a unique crepe experience with a modern flair. By focusing on fresh, high-quality ingredients and a taste sensation that's truly out of this world, they combine this with a sleek, contemporary presentation.
Brand Strategy:
Our branding journey began with an in-depth understanding of Planet of the Crepes' target audience—a dynamic group of young to middle-aged individuals. These patrons seek a trendy spot to enjoy indulgent lunches and treats, all while capturing the moment on social media. They value premium experiences and are drawn to "Instagrammable" features such as eye-catching take-away crepe sleeves, coffee cups, and menus. Our goal was to craft a brand that is sleek and sophisticated with subtle fun elements, ensuring it stands out as premium, not tacky, and instantly recognizable.
The Logo:
The logo embodies minimalism and modernity. It features a futuristic font with a playful twist: the "A" is shaped like a crepe, encircled by a ring reminiscent of Saturn. This clever design element adds originality and fun, while maintaining a sleek, minimalistic aesthetic that exudes quality and luxury.
A Brand That's Out of This World
With its strategic brand identity, Planet of the Crepes is set to offer a distinctive and memorable crepe experience, perfectly blending gourmet indulgence with contemporary appeal.
